Drinkware
A vintage-inspired brand identity for a specialty coffee company.
vibe requested
Mushroom Futurism
Client
Heritage Brew Co.
SERVICES
Year
2023
Location
San Diego, California
OVERVIEW
Heritage Brew is a specialty coffee brand that celebrates traditional roasting methods and artisan craftsmanship. The founders wanted a visual identity that reflects authenticity while remaining modern and relevant. Our role was to translate the culture and heritage of coffee into a memorable brand system. The identity needed to feel warm, timeless, and distinctive.
CHALLENGE
Many coffee brands rely on similar aesthetics and generic packaging styles. Standing out in such a competitive market requires strong storytelling and a clear visual personality. The challenge was to build an identity that celebrates vintage inspiration while avoiding clichés.
WHAT WE DID
We created a brand system that combines classic typography, warm colors, and subtle textures inspired by traditional coffee culture. The result is a visual identity that feels handcrafted, authentic, and adaptable across packaging, digital platforms, and marketing materials.
OTHER
WORKS
