IDENTITY
SPACES
OBJECTS
WEAR
METHODS
IDENTITY
SPACES
OBJECTS
WEAR
METHODS

La Jolla Beach and Tennis Club

Atmosphere Design

vibe requested

1930s La Jolla Retro

Client

La Jolla Beach and Tennis Club

SERVICES

Year

2025

Location

La Jolla, California

OVERVIEW

A surface identity refresh inspired by the golden era of California coastal optimism. Drawing from 1930s travel posters and classic beach boosterism, we translated the Beach Hut’s signature colors and iconic umbrella motifs into a window installation that transforms the storefront into a nostalgic coastal landmark.

CHALLENGE

Analytics dashboards often become cluttered and overwhelming due to the large amount of information displayed. We needed to design a system that organizes data logically while allowing users to quickly identify insights.

WHAT WE DID

We designed a modular dashboard system supported by flexible data visualization components. The interface enables users to explore analytics through customizable widgets and interactive charts.