M-Theory Records
Updated T-Shirt Design
vibe requested
New twist on a classic
Client
M-Theory Music
SERVICES
Year
2023
Location
San Diego, California
OVERVIEW
M-Theory Music is a prominent independent record store in San Diego, California, established in 2001. A new t-shirt design was requested that remixed this beloved classic logo. We landed on a direction merging Japanese minimalism with West Coast record culture, balancing tradition, rhythm, and modern edge.
CHALLENGE
The ask was to see where we could take the beloved M-Theory logo.
WHAT WE DID
Echo typography / stacked emphasis typography
OTHER
WORKS
